Baxter's Second Chance Network
Your rescue shares the story. Your supporters give back. Your mission grows.
This is the home of the network — where rescue organizations apply, launch, and track every partner donation. We built everything: the emails, the tools, the link. You just send it to your people and tell them the story.
Takes about 3 minutes · No cost to join · Most rescues hear back within 2 business days
Built for shelters, foster-based rescues, and animal welfare nonprofits.
The story behind the network
Baxter got a second chance. Now his story helps your rescue create more.
In 2021, a scruffy little rescue dog named T-Bo was abandoned and running out of options. A rescue organization saved him. A guy named Scott adopted him, renamed him Baxter — and on a quiet curb in California, they figured out they'd rescued each other. That story became a children's book. The book became this network — built so organizations like yours can fund more second chances.
This isn't just a book campaign. It's rescue education with a fundraising engine behind it.
Read the full story →“He pushed his head under my arm, rested his chin on my thigh, and let out a long, slow sigh. That's when I knew.”
Why the network exists
Every rescue says the same thing: we always need more.
Some rescues run lean out of their homes. Others operate full facilities with staff and real infrastructure. But every single one — no matter the size — needs more funding, more awareness, more time. Not because they're doing anything wrong. Because the need never stops. Every year, more than 300,000 dogs are euthanized in the US. Baxter was almost one of them.
Raise Funds
Receive partner donations from eligible supporter purchases credited to your rescue's unique link or QR code.
Spread Awareness
Use Baxter's true rescue story to help families, kids, and supporters understand why adoption and second chances matter.
Save Time
Access ready-to-share copy, referral tools, and simple tracking without building a campaign from scratch.
What's inside the portal
Everything your rescue needs. Already built.
Unique Partner Link
A clean referral URL your rescue can share anywhere supporters already hear from you.
Downloadable QR Code
An event-ready code for adoption days, fundraisers, flyers, and community tables.
Marketing Materials Library
A launch email, a follow-up, social captions, newsletter copy — all of it already written. You put your rescue's name on it and hit send.
Partner Dashboard
A simple place to see referred orders, estimated donations, pending donations, and paid history.
Campaign Guidance
Channel-by-channel guidance for sharing Baxter's story: email, social, events, and school outreach. Includes timing suggestions and copy recommendations for every channel your rescue already uses.
Personal Donation Review
Every donation total is reviewed by BaxterDog Media before it's marked paid — keeping your numbers accurate and your records clean.
Second Chance Schools Toolkit
A one-page program overview, a school outreach email template, and a FAQ sheet for school administrators — everything you need to walk into a local elementary school and walk out with a partnership. Available in your portal resources upon approval.
Go Further
Take Baxter's story into a local school — and turn it into a recurring partnership.
One of the most powerful things you can do with your partner link is bring it to a local school. Most rescue organizations spend years hoping a school notices them. The Second Chance Schools program gives you a structured way to make the first move — and arrive with something worth saying yes to.
The school adopts your rescue as their cause. They share your partner link with their families through newsletters, social media, and book drives. Every qualifying purchase earns your rescue a 20% partner donation — tracked automatically in your existing dashboard. Nothing new to set up. Nothing new to manage.
We provide everything you need to approach a school.
Your portal includes a one-page program overview for principals or librarians, a ready-to-send outreach email, and a school FAQ sheet. You walk in prepared.
Your existing partner link does all the tracking.
The school shares the same link you already have. No new link, no new setup, no new tracking. Partner donations come through your existing dashboard like any other sale.
The school handles the outreach to their families. You keep the donations.
Once the partnership is in place, the school promotes your link through their own channels. You don't run their campaign. You receive partner donations from every qualifying sale they generate.
How it works
Simple enough for busy rescues. Meaningful enough for your supporters.
1
Free forever
Apply to join
Submit your rescue organization details so we can understand your mission and community. Takes about 3 minutes.
2
2 business days
Get approved
We review every application personally to keep the network rescue-focused and mission aligned. Most organizations hear back within 2 business days.
3
Share your link and QR code
Use your unique partner link and QR code in newsletters, social posts, adoption events, and supporter conversations. Want to go further? The Second Chance Schools program gives you a ready-made way to bring your link into a local elementary school and turn it into a recurring partnership.
4
Supporters purchase
Your community discovers Baxter's story, and eligible purchases are credited back to your rescue.
5
Transparent tracking
Your rescue receives partner donations
Eligible purchases are tracked in your dashboard and reviewed before donations are marked paid.
Transparent by design
How partner donations work.
20%
of eligible purchases through your link
100%
of donation totals personally reviewed before payout
$0
cost to your rescue, ever
Approved partners receive 20% of eligible purchases made through their unique partner link or QR code. Your dashboard shows referred orders and estimated donations in real time. Before any donation is marked paid, BaxterDog Media personally reviews the orders — accounting for refunds and cancellations — so the number your rescue receives is accurate. Stripe payout is available for approved partners.
Questions? Contact us
Not a generic program
This isn't a referral gimmick. It's a mission with a funding engine.
Baxter's Second Chance Network is designed for rescue organizations that want a simple, trustworthy way to share a meaningful rescue story with their community — and receive partner donations for it.
Growing network of shelters, foster-based rescues, and animal welfare nonprofits across the US.
Your next step
Ready to help more dogs get their second chance?
We wrote the emails. We built the tools. We made the link. Your one job is to tell your supporters Baxter's story and let them do the rest.
Applications are reviewed by BaxterDog Media before portal access and referral tools are activated.